20th Century Fox, is one of the most recognizable brands in the history of entertainment, is officially no longer. Disney revealed on Monday that it will rebrand one of its TV studios, 20th Century Fox TV, as 20th Television. The new name removes the studio’s name from both the “Century” and the “Wolf.”
The step follows Disney dropping the name Fox from his January 20th Century Fox movie brand. The group, which last year closed a $71 billion deal to buy many of Fox’s properties, renamed the long-term studio as just 20th Century Studios.
The well-established logo and title card, which is placed above spotlights with the words 20th Television, will remain the same except the excluded words.
The new logo and graphics will appear as of this fall on new episodes of 20th Television TV series. Older movies, already broadcast prior to the rebrand, will retain the former logo and name.
Disney cutting Fox from all its studios makes sense, as it could be confusing to customers. Fox’s remaining assets such as the Fox Entertainment, Fox Sports, and Fox News, are a part of Fox Corporation that has nothing to do with Disney.
Disney will also rebrand new titles and logos into its other TV studios. That includes converting ABC Studios to ABC Signature Studios and turning Fox 21 Television Studios into Touchstone Television Studios.
“Our new studio names and logos mark a new day for ABC Brand, 20th Television and Touchstone Television while honoring their rich heritage and The Walt Disney Company’s creative force,”
said Craig Hunegs, president of Disney TV studios, in a statement. In 1935, 20th Century Fox was formed as a combination of Twentieth Century Pictures and Fox Films.
The film studio has produced some of Hollywood’s most famous and beloved movies. This includes “Star Wars,” “The Sound of Music,” “Die Hard” and “Home Alone.” Even their logo and familiar music have become synonymous with going to the films.
And there’s no slouch in their TV studio. Popular shows like “The Simpsons” and “Modern Family” were created at the studio.
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