Microsoft hopes that your affection for the Xbox will extend beyond the video gaming console.

Microsoft announced plans to bring Xbox to more screens ahead of the Electronic Entertainment Expo, which begins on Saturday and will feature a video game showcase. The company will collaborate with television manufacturers to integrate an Xbox experience into internet-connected devices.

We believe Microsoft can play a leading role in democratizing gaming and shaping the future of interactive entertainment, according to Satya Nadella, the company’s CEO.

Microsoft has stated that it is working on cloud gaming streaming devices that would allow gamers to enjoy Xbox games without the need for a physical console.

Xbox Games Pass, the company’s subscription program in the vein of Netflix, will see an increase in availability. Microsoft has said that it will debut cloud gaming on browsers in the near future and that it is looking at subscription alternatives.

Xbox will have a joint exhibition with Bethesda on Sunday to demonstrate some of the video games that will be released shortly. It’s the first since Microsoft purchased Bethesda’s parent firm, ZeniMax Media, for $7.5 billion in 2014.

Microsoft and Sony both introduced new video game consoles last year, with the Xbox Series X|S and PlayStation 5 being the most notable. The gadgets were tough to come by because of high demand and supply limitations in semiconductor chips. According to reports, Sony told investors last month that the PlayStation 5 will be subject to tight supply limits until 2022.



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